London City Airport’s E-Commerce team proudly received the ‘Social Media’ award at the Business Travel Magazine’s inaugural People Awards.
The accolade recognises the airport’s unique and effective use of social media in delivering leading online communications. The E-Commerce team have successfully built up an online following with a total of 16,926 social followers. Q4 of 2011 saw an impressive increase of 19.62% twitter followers – making this channel a key part of the airport’s online passenger communication strategy.
The judges, representatives from the travel industry, found the airports “use of social media for alerts, customer feedback & progressive updates ensure speedy solutions, improving business efficiency and customer satisfaction.”
Bryn Owen, Marketing Director for London City Airport commented: “We are honoured to receive this award which recognises our team’s round-the-clock efforts to deliver real-time information to our passengers.
“Social media is another channel for us to engage with our business passengers, enabling us to personalise our communication with them and to further improve their travel experience.”
London City Airport (LCY) is the only airport situated in London itself, just two miles from the site of the 2012 Olympic Games, three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End – linked to all via the LCY Docklands Light Railway station. Welcoming over 3 million passengers in 2011, LCY is not only uniquely convenient, but offers a uniquely rapid transit, through check-in and security to the departure lounge and gate, of around 20 minutes. 12 airlines fly out of LCY, serving over 40 destinations including Dublin, Madrid and Geneva – the latest additions for 2012 are Aberdeen, Venice, Basel, Mahon, Angers and Quimper. LCY is on Twitter (@londoncityairport) and further information about flights, destinations and airport services can be found at www.londoncityairport.com.