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London City Airport Targets West End To Fly From the East

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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LCY Tweets

Did you know London City Airport is the only airport actually in London #FunFactFriday http://t.co/asCe1UG3bS
@JuanBloggs We have 5 e-gates here at LCY.
RT @andy_williamson: On approach to @londoncityair with a fantastic view of Waterloo Bridge and @somersethouse (spot the ice rink!) http:/…
Take a look at our ultimate festive break guide, featuring #Christmas markets in #Germany & ice skating in #NewYork http://t.co/MG9MFO8iJ3
A view of the London City Airport site in 1950 #ThrowbackThursday http://t.co/h7Nb7iClo7
@inmariu Great feedback! No plans at the moment but we can certainly pass on your feedback.
Last week we recorded our busiest ever week with 27% more passengers than 2013 http://t.co/quRkQH7x2U http://t.co/jGaZvNYuY4
@zetadoc Sorry to read this, we do have a range of concessions airside to ensure we offer a variety in pricing.
When travelling for business what do you like to do in your down time, visit local attractions or seek out top cuisine? #BusinessTravelTips
Here's a Wednesday challenge for you, can you guess the aircraft? #AVGeek http://t.co/3LVvaWPpzn
RT @BOTB_Supercars: Thanks for the tweet @LondonCityAir - it's all very exciting! Anybody who wants to try & win can play here too; http:/…
The latest @BOTB_Supercars winner came from London City Airport! Paul Dempsey won a BMW and £10k in cash! http://t.co/oyfjRBWBqX
Fascinating look at the UK airspace from @NATSPressOffice http://t.co/yfbKgZXwdu #avgeek
@Coldham007 No, any take off pics you snap from the terminal building before boarding.
Share your take off pics if you're flying from LCY this week #TakeOffTuesdays http://t.co/wFbxgw1A3n
@HurleyJames5 Great feedback, enjoy your trip!
Good evening from LCY, let us know if travelling through tonight #FlyLCY http://t.co/v1pPB8mF1c
Great article by LCY CEO Declan Collier in @bizdebate on our contribution to East London http://t.co/hRGnvYDPNP
We're out with our Airfield Operations team, let us know if you have any AV questions #AirfieldWatch #AskOps http://t.co/WTQYk5XzDF
@wibblyjellyhead Sorry to read this, please email Online@lcy.co.uk
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