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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

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LCY Tweets

@TToplis1 That's a fine choice!
Local currency, perfume & painkillers are the top items Brits won't travel without. What would be top of your list? http://t.co/boN1SH5w7N
One of our airfield operations vehicles back in 2007 #tbt http://t.co/YTJ6pw505v
@Menoptra Where were you travelling from?
@AnyaniB Great, where did you come in from?
When you're next flying from LCY time how long it takes you to get from your front door to departure lounge #LCYTime http://t.co/99qkAx2WQL
@shann1972 Have a great flight! Let us know how you find it.
@UCCBennett Any feedback from passengers is always welcome.
@UCCBennett Glad you had a good experience with us.
@AMDFreeman Sorry to read this, would you mind DM'ing us with the details?
Alongside @EDI_Airport we're looking to find out more about our plane spotters take our survey http://t.co/vXQKOdv19r http://t.co/kfkd73d6FY
@johnneedham1961 we have made changes to improve our toilets, have you been through the departure lounge recently?
New £16million western pier at London City Airport, creating more space & improved facilities http://t.co/I9hR17mKVT http://t.co/lvX6jTygiR
@SusanEdwardsSE7 apologies, our staff are working to clear this as soon as they can, thanks for your patience
@iansouthey you can check flight status on our website, this flight has landed.
@iansouthey here's a list of all the useful numbers http://t.co/AvhFR0TDE6
@iansouthey apologies, which number are you calling? 020 7646 0088
@tari_lang Sorry to read this, could you please DM us with the details?
Caption this... http://t.co/A5OAjrjHu6
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