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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

@MRLOFT Perfect timing! Have a great Christmas!
Merry Christmas @visitlondon great video, check out our festive video http://t.co/OZC7M27jA2
RT @visitlondon: @LondonCityAir Merry Christmas from the City! Share a bit of #christmaslondon spirit with #London's new festive video http…
@Jim_Ackers No plans at the moment but we can certainly pass your feedback on to @bernardlavelle
2,000 (Air) miles by The Pretenders @manairport #AirportXmasSongs
Flight Christmas @manairport #AirportXmasSongs
@shuffler79 No, anything that can be classed as a liquid like Nutella must go in the hold.
@PipHoweson @flybe @FlybeNewsRoom Hi please talk to your airline handling agent at the airport, they will have the latest information.
@frasercontra thanks for letting us know, we'll certainly pass this on
@Cokelove_ here's a link to all of our airlines, give your airline a call http://t.co/AvhFR1Kr2i
@frasercontra Sorry to read this, can you let us know which toilets? We'll pass this on to the team.
@Cokelove_ Hi there, give our team a call and they will be able to help you 020 7646 0088
@allaboutdabenj Sorry to read this, is there anything we can help with?
@KaleighMaietta the airport will be open from midday, our team will be available from then.
It's time to say goodbye to the elves, thank you to everyone who took part it's been a pleasure! #acrossthemiles http://t.co/ltlYBhCnLy
RT @Saykay21: Photos don’t need to be filtered to show how beautiful a place is. Here's Dublin #nofilter @LondonCityAir http://t.co/8jlDhlu
RT @ohhellomango: Dublin #NoFilter Project http://t.co/MxFTUOsTvq #bbloggers
RT @TheTofuDiaries: New post on the blog tonight - #NoFilter Dublin #travel http://t.co/7b6uxDqXky
RT @_caseybee: The Dublin Post, #NoFilter* http://t.co/XowruhiQUs on @bloglovin
RT @rachelcotterill: Malahide Castle, Dublin #NoFilter http://t.co/rB4NohAWec #travel http://t.co/8OZsxiWxs2
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