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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

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@colla_voce sorry for the delay you experienced. We will pass your comments on to the terminal team. Thank you for your feedback.
Hi, @London_Lady we will pass your comments on to the terminal team. Thank you for your feedback.
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Hi, @CorinneSWalker could you email us at online@lcy.co.uk with more details so we can investigate further. Thanks.
Where are you flying to this week? http://t.co/u2ko4CPsZ4
@goantolondon hi there, you need to get to the airport at least 30 mins before your flight departs
@RichardJohn the last flight arrives at 12.15, if you need more info on your flight please get in touch with airline http://t.co/AvhFR0TDE6
@WIredale Morning, those are our operating hours all year round
@arusbridger you can find airline numbers here http://t.co/AvhFR0TDE6
@arusbridger Morning, apologies for delayed response. For more info on your flight you'll need to get in touch with your airline directly
@Bazandbabs24 sorry to read this, could you DM us with more feedback?
@iainh Sorry to read you're having trouble, please email online@lcy.co.uk
@nicky_bain Hi there, as it was left on a flight you'll need to get in touch with BA directly, number here 0207 646 0791
The Prudential Ride London will be take place this weekend with some road closures around Newham, check before travel http://t.co/xqrPDET8M5
We’re remodelling our departure gates with a modern open-plan layout & 600 extra seats, let us know what you think. http://t.co/nQHoHxMcTz
@jonny_pearson Sorry to read this, we'll certainly pass this on. Have you now left the departure lounge?
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