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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

RT @jubileeline: No service btn Finchley Road and Waterloo due to a person on the track. Minor delays on the rest of the line.
RT @GrangeHotels: D-1 before London City Premiere PA Club Event at #GrangeStPauls! Looking forward to welcoming Blue Islands, @ShaunRankin
#TakeOffTuesday where are you flying to today? http://t.co/N8RXAvHLfx
@ShivyDevon Potato, bread & solid chocolate are fine. Chocolate spreads would need to be under 100ml. Hope that helps.
@ros_russell Sorry to read this, if you'd like to provide more info please email online@lcy.co.uk
Heading to #NYC for a festive shopping trip? Here's our guide to #Christmas in the big apple! http://t.co/MG9MFO8iJ3 http://t.co/UP4dvaNZKU
Heading to a #Christmas market this festive season? Here's our guide on what's top http://t.co/MG9MFO8iJ3 http://t.co/EPzULImiQo
We're currently installing a newer, faster security lane. Work will be completed on 3rd Dec, for more info visit http://t.co/S1DnA3BVgh
Relax before your flight with a meal in City Bar & Grill. Have you sampled their new Autumn menu yet? http://t.co/ay47eo3jES
RT @Aylin_Guven: Goodmorning life:) @LondonCityAir - Photo by Aylin Guven http://t.co/I9vfWzCdtq
@joemarrinan No, snowglobes will need to go in the hold, you cannot take them in hand luggage.
@Louiemcf Apologies for the delay, please email our team with the detail and they can check lost & found for you online@lcy.co.uk
Did you know London City Airport is the only airport actually in London #FunFactFriday http://t.co/asCe1UG3bS
@JuanBloggs We have 5 e-gates here at LCY.
RT @andy_williamson: On approach to @londoncityair with a fantastic view of Waterloo Bridge and @somersethouse (spot the ice rink!) http:/…
Take a look at our ultimate festive break guide, featuring #Christmas markets in #Germany & ice skating in #NewYork http://t.co/MG9MFO8iJ3
A view of the London City Airport site in 1950 #ThrowbackThursday http://t.co/h7Nb7iClo7
@inmariu Great feedback! No plans at the moment but we can certainly pass on your feedback.
Last week we recorded our busiest ever week with 27% more passengers than 2013 http://t.co/quRkQH7x2U http://t.co/jGaZvNYuY4
@zetadoc Sorry to read this, we do have a range of concessions airside to ensure we offer a variety in pricing.
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