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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

@R7yan Looking good! Where are you flying to today?
BOO, AGH, BAT! Which do you think is the scariest sounding airport? Vote here http://t.co/yzUkhXOtub #Halloween
RT @thelondonheli: A great view of City #Airport from the helicopter @LondonCityAir #London #Londonviews #helicopter http://t.co/mAValm7qzt
RT @tazmac2: The Wharf looking expensive this morning http://t.co/KE57F2QXJL
Book flights to Edinburgh from £98, #citybreak anyone? http://t.co/2lj8H6xUDD
@mattj_uk @British_Airways Glad you had a great flight!
@jamiemcp Is there anything we can help with?
@TriciaKing1 Have a great flight, where are you travelling to?
@John_J_C_Moss Hi there, the airport closes at 12.30 on Saturdays.
@kiryukun DM us with more detail and we can get the team to look into it for you
@A318Driver Stunning picture!
RT @A318Driver: Simply beautiful sunrise inbound to @LondonCityAir this morning. A nice end to a long night.... #viewfrommyoffice http://t.
RT @harryharrad: Another busy day @LondonCityAir the only airport in #London @Mr_B_1989 @ops_4 @Ops_officer @tazmac2 @lucasmaximoose http:/…
@mikeschwede Hope you enjoyed your trip, where are you travelling to?
@chelvet Hi we're keeping people informed and vigilant, ensuring basic health and safety practices, keeping a sense of perspective.
@Linda1892 We do have a left luggage facility at the information desk, our team can keep your bags until you are able to check in.
Did you know Hamburg has 2,302 bridges, that's more than Venice & Amsterdam! #FunFactFriday http://t.co/JA5HDLYLne http://t.co/73I6uu23fV
@AlexLowit Well have a good flight and a great trip!
@FFA1908 4pm-7pm is our peak period but a normal service is running today so you shouldn't experience any queues.
@AlexLowit Enjoy, where are you flying to?
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