News. The Latest.
What's going on at LCY
Lastest News Hero Photo: Gentleman in departures, reading news

Back to latest news

News article photo

London City Airport Invites Passengers to ‘Get Closer’

03/06/2013

Get Closer’ is the bold new strapline of London City Airport. The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   
 
Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.

The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.
 
The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.
 
Let us know your thoughts by sharing your views on our Twitter or Facebook page.

The LCY Blog

Enter the discussion on all things to do with London City Airport and business travel.

LCY Tweets

@Mr_B_1989 Welcome back, glad you had a good trip!
Take a look at our video guide to Amsterdam, Heineken experience anyone? http://t.co/Q7KEh7jMwk
RT @INVAirport: Keep an eye out for our new London branded taxi in and around #Inverness! @flybe @LondonCityAir http://t.co/yGRloLmWiT
@pia6 For the latest info on your flight please contact your airline http://t.co/AvhFR0TDE6
@Kaweechelchen Flights have been affected due to low visibility, for more info on your flight please contact airline http://t.co/AvhFR0TDE6
@OJBolton Please get in touch with your airline for more info on your flight http://t.co/AvhFR0TDE6
@tonpx Great pics, thanks for sharing!
@Oakeslaw For the latest info on your flight please contact your airline http://t.co/AvhFR0TDE6
@blaisegv Experiencing some low visibility across London, please contact your airline for more info on your flight http://t.co/AvhFR0TDE6
@jordandias Best to get in touch with your airline for more updates http://t.co/AvhFR0TDE6
Our Airfield Operations Manager Kevin Wincell comments on the weather supercomputer from the Met Office @itvlondon http://t.co/AyqMtkw7EB
Check out our list of ultimate business travel apps, including Foursquare & Duolingo. What's your favourite app? http://t.co/hd1HjkOERZ
@riskanaut If you could DM us with the specifics that would be really useful, thanks.
You can fly to Amsterdam from just £137 book flights here http://t.co/q0n63KXsz3
@jesskellynt Custard...
@riskanaut Is there anything we can help with?
RT @The_BSCC: Don't miss our Business Luncheon with Declan Collier, CEO of London City Airport, on 05.11.2014! Register now: http://t.co/Oa
@caspararemi Excellent, be sure to tweet us when you come through.
@Thompalser For sure, let us know how you found it. Have a great trip!
@MajRobinson Glad you're having a good experience, where are you flying to today?
Follow Us Facebook Twitter Twitter icon Google+ YouTube icon Youtube

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter.

Car parking pre-book online.

Save up to 60% >

Book your holiday.

Click here now >

London City Airport

See all destinations >.

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter:
Submit >