News. Media Centre.
Latest news from London City Airport

Jet Set Fashion

08/11/2012

London’s City Airport was treated to an impromptu fashion show as leading British catwalk model, Jade Parfitt, showcased the hottest winter-sun looks for shorthaul travel.

Renowned for modelling for the likes of Vogue, Jade Parfitt brought high fashion to the runway, literally, as she descended the aircraft showcasing stylish look after stylish look, demonstrating to women everywhere that you don’t have to forgo your fashion credentials when travelling abroad for work or leisure. After all, there are some essential items a woman simply cannot be expected to leave at home!

Recent research commissioned by British Airways has revealed that a third of women in the UK re-pack their suitcases a minimum of three times before reaching the airport and spend up to 12 hours planning what to take with them when they go away.

The research also revealed that 50 per cent of women in the UK have been forced to leave items at home due to baggage restrictions with some airlines.

Abigail Comber, head of brands for British Airways, said: “Constant packing and re-packing can cause many arguments and unnecessary stress before finally boarding the plane. Our standard luggage allowance is 23kg with two pieces of hand luggage at no extra cost providing fashion focused women with more outfit options when they travel. After all, who knows what you might get up to on holiday? Women reserve the right to change their mind and their outfits on holiday just as at home.”

Working with style-passport, the online home of fashion and beauty for every holiday destination, British Airways has created a staggering 34 must-have looks that women can recreate when they fly shorthaul with the airline this season.

Sarah Walter, MD & Founder of style-passport, commented: “This collection showcases both designer and essential basics which are totally versatile, offering style solutions to ensure you are prepared for any eventuality no matter when or where you are travelling. The shorthaul looks we have created include key designer pieces from Sophie Hulme, IRO, Mara Hoffman and Anya Hindmarch and trusted basics from Amor Lux, Havainas and Converse, all beautifully modelled by Jade Parfitt.”

Sarah’s top-10 winter sun essentials for your shorthaul trip:

1. Ray ban aviators - just looking at them makes you feel you are escaping 
2. BECCA beach tint. For just been on the beach glow before you get there 
3. Havaianas - the best flip flops by far 
4. As many scarves as you want. After all a scarf is a cover up, a belt, a hair protector, a skirt, a dress( when you know how) a sheet and a sometimes towel too 
5. One piece of statement jewellery. Big ear rings, a striking necklace, holidays are about making a statement 
6. Carmel. Lips get dry in the sun and wind, you'll need this 
7. The perfect bag. Cross body for the airport, adjustable straps ensure it can double as the perfect day time bag. Lots of pockets for organisation too 
8. Your best holiday dress. Every woman should have a dress she loves. From beach to nightclub this dress reminds you of the best times of your life 
9. Nail varnish. I can tell which holiday I'm on by the colour of my toes 
10. The bikini or swimsuit you feel great in. Holiday and swimwear are synonymous. There are no rules just take time to find what gives you confidence.

See Jet Set Fasion in action on YouTube.

Editors note

Research conducted by One Poll British Airways fly to 75 shorthaul destinations in 34 countries, to book your next holiday go to www.ba.com. Clothes available from www.style-passport.co.uk http://www.style-passport.com is the destination for fashion and beauty

Search news stories

Get in touch.

For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

Picture of Jeremy

Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >
Picture of Charlotte

Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

Good evening from LCY, preparing for the final flight of the day. Happy Friday! #FlyLCY http://t.co/pHbjRIPu9k
RT @sjb92: Earlier: great views approaching @LondonCityAir on @British_Airways http://t.co/qDpaTSjFO6
We recorded a top temperature of 23.7 today! What a scorcher! @metoffice #HappyHalloween http://t.co/kgUosSE9V3
21 degrees here in sunny London, where are you flying to this weekend? #FlyLCY http://t.co/EIkbFO12j5
RT @AirPortr_UK: Watch out for Ghosts & Ghoulies tonight #TrickOrTreaters & Who can guess our 80's film reference? #HappyHalloween http://t
RT @AeliaDutyFreeUK: Perfect for the little Trick or Treaters! 2 for 1 on our Disney Smarties Tubes at @LondonCityAir #HappyHalloween http:…
@StopCityAirport @RomfordRecorder @LJClements8 We currently have 70,000 movements per year & permission for 120,000 noise-factored movements
@HelenORahilly @flybe Glad you had a great trip!
@StopCityAirport @RomfordRecorder @LJClements8 To clarify, 45 movements an hour is incorrect, when airport is at absolute capacity it's 38.
RT @A318Driver: Aaah. Good to be back @LondonCityAir It's been too long.... #BAW1 #lcyjfk http://t.co/QfJUfrdGHm
RT @SkyNewsWeather: London City Airport is reporting 20C, beating the Halloween record of 19.4 from Kent in 1968.
@Dayvesbird Be sure to let us know when you're coming through!
@Dayvesbird We sure do, take a look at flight bookings here http://t.co/5TI2sha3j1
@Mr_B_1989 Welcome back, glad you had a good trip!
Take a look at our video guide to Amsterdam, Heineken experience anyone? http://t.co/Q7KEh7jMwk
RT @INVAirport: Keep an eye out for our new London branded taxi in and around #Inverness! @flybe @LondonCityAir http://t.co/yGRloLmWiT
@pia6 For the latest info on your flight please contact your airline http://t.co/AvhFR0TDE6
@Kaweechelchen Flights have been affected due to low visibility, for more info on your flight please contact airline http://t.co/AvhFR0TDE6
@OJBolton Please get in touch with your airline for more info on your flight http://t.co/AvhFR0TDE6
@tonpx Great pics, thanks for sharing!
Follow Us Facebook Twitter Twitter icon Google+ YouTube icon Youtube

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter.

Car parking pre-book online.

Save up to 60% >

Book your holiday.

Click here now >

London City Airport

See all destinations >.

Sign up. For news on competitions, new routes and articles. Be the first to know with our newsletter:
Submit >