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Time is money for Airport passengers

07/12/2012
It’s a well-known saying that time is money, and now we know how much for business travellers. Research by London City Airport [LCY] has found that the average person travelling through the airport values one hour of their time at £189.25.  That’s roughly the price of a return flight to Paris, dinner for two with drinks at The Ritz, a round of golf at Gleneagles, or a Vivienne Westwood watch.
 
Almost 30 per cent of respondents flying out of LCY, the only airport in the city of London, valued their time at more than £200 per hour, and 18 per cent at more than £300.  An impressive eight per cent of those flying into LCY valued their time at more than £500 per hour.
 
The research looked at all elements of a passenger’s experience in the airport and the overwhelming finding in all categories was the importance of speed, efficiency and convenience.  
 
Matthew Hall, Chief Commercial Officer at London City Airport said:  “With people’s time being so valuable, it’s little wonder that they want to be able to get through check-in and to their departure gate, or off the runway and through arrivals as quickly as possible.  We offer a 20 minute check-in and 10 minute arrival, which is one of the reasons LCY is so popular with business travellers.  A person who flies four times a month could save around eight hours  by flying through LCY, which equates to more than £1,500.
 
“However, it’s not all about saving money.  The things you can do with that extra time are priceless.  For frequent travellers the less time spent in the airport, the more time they can spend at home with their loved ones.  Many of those surveyed talked of spending more time with their families and being able to put their children to bed.”
 
Almost two thirds [60%] of respondents flying out of London City Airport said that their flight had been booked by an assistant, secretary or other colleague, with only 33 per cent booking their own flight.  This perhaps helps to explain why online check-in was not considered more important in the survey as this part of the process is completed for them .
 
The ability to use a smartphone or tablet as a boarding pass was not considered to be very important to respondents.  However, it is likely that this will come to be expected as a standard service offering.
 
Hall continued:  “Services such as online check-in and electronic boarding passes may not seem to be a priority, but they help to save time and make a passenger’s journey as smooth and easy as possible.  They would undoubtedly be missed if they were not available.  In addition, at LCY we have introduced self-bag-tagging and self-drop options to put passengers in control of their transition through the airport and speed things up even more.”

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Jeremy Probert
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Charlotte Beeching
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LCY Tweets

@MA_Baldwin we'll certainly pass this on for you! Hope you have a great flight this evening
View from the Air Traffic Control Tower this evening, where are you flying to tonight? #GetCloser http://t.co/irfHqloQbF
From 19th July SkyWork will connect LCY to Swiss industrial centre of Basel & the Swiss capital of Bern http://t.co/xYajREirct
From 1st October @cityjet will fly to Cork Airport with three daily flights, more info here http://t.co/la848rVfq0 http://t.co/Q4bCWCtM9w
@princesslubird We do have make up available in @AeliaDutyFreeUK but we can pass this on if you feel there should be more?
Old tramlines that transported cargo from factories to the ships still remain next to our runway #FunFactFriday http://t.co/Q1OrFGFBAr
@Kelvin98RBLX Morning, BA have just started a new seasonal route from LCY to both Santorini & Greece http://t.co/St5k4e4bwq
We've created free language guides to help holiday makers #learnthelingo for their summer holiday- get your guide http://t.co/lKEYAk80zA
@rainebow21 Sounds like a great morning, have a great flight!
@KudosNI Glad you had a good experience with us this morning, good luck with the hangover!
@rainebow21 Morning, double check the flight number is correct, and for a flight arriving or departing today.
RT @Soumik_Datta: Flying into @LondonCityAir Port... Glorious day! ☀️☀️☀️ http://t.co/HSQeMcSDp1
@Soumik_Datta Wow, great picture!
@JimJamGin we'll pass this on to our team. Our team will be working as fast as they can to get your bags through, appreciate your patience.
@billydoyle07 for info on your flight you'll need to get in touch directly with your airline http://t.co/AvhFR0TDE6
@WhatfjordKris If you're heading to France it's a great way to learn key phrases before you go
Bonjour! Learn a little French before your holiday with our #learnthelingo guide http://t.co/bDXHuturRM
The Duomo in Milan is one of the biggest gothic cathedrals in the world with 3,400 statues! http://t.co/rAxjx6K9KQ http://t.co/upvxESgfv4
LCY terminal front in 2004 #tbt http://t.co/X4JOtiHw5C
It's officially the #hottestdayoftheyear so there's only one thing for it, 2 for 1 Pimms @rhubarb_food http://t.co/pQ4TM7nusg
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