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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013
Get Closer’ is the bold new strapline of London City Airport.  The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   

Bryn Owen, Marketing Director at London City Airport explained:  “Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”  
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information about the airport please browse our website.

Further information

Please contact Charlotte Beeching our External Communications Manager by emailing charlotte.beeching@londoncityairport.com

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

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Charlotte Beeching
Head of Communications

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@sander_uk sorry about this, we'll pass on to the team now
@Dodey73 have a great flight!
@JamesNeophytou Have a great flight!
RT if you're jetting off for the long weekend! http://t.co/3vrOIBl3q6
@megan_j_hughes Great, glad we could help! Have a great weekend.
@samj is there anything we can help with? Are you having issues logging on?
Are you a plane spotter? Have you taken our latest survey? Click here to take part #avgeeks http://t.co/vXQKOdv19r http://t.co/VhazAhmOna
@davorg This will depend on your airline, best to get in touch with them directly- numbers here http://t.co/AvhFR0TDE6
@RCoulsdon sorry to read this, we'll certainly pass this on.
@JuliaBoltonC Could you email our team with the info so we can look into this further? online@lcy.co.uk
@JuliaBoltonC Are you before or after security?
@thelondoncabco no, this went to Canning Town, Canary Wharf & Liverpool Street.
@richjlovelock How long does it take you now?
@fionamaclean Ah really?! Where did you get the bus to? How much quicker is your journey now?
#ThrowbackThursday before the DLR in 2000, the LCY Shuttle Bus! Anyone remember travelling on this? http://t.co/icbjjTdphA
RT @nationalrailenq: Latest on #IndustrialAction that may severely affect National Rail services on Mon 25 & Tue 26 May: http://t.co/Gj0mPd
@lisfield Excellent, have a great flight!
Read our latest blog, the solo woman traveller's guide to being a savvy 'road warrior' #ttot http://t.co/one7SOa2P3 http://t.co/jYcNZJptdt
@jmacintyre1988 we apologise for the experience you've had with us this morning. We'll certainly be passing on your feedback.
@jmacintyre1988 Apologies for the delay, do you now have your luggage?
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