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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013
Get Closer’ is the bold new strapline of London City Airport.  The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   

Bryn Owen, Marketing Director at London City Airport explained:  “Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”  
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information about the airport please browse our website.

Further information

Please contact Charlotte Beeching our External Communications Manager by emailing charlotte.beeching@londoncityairport.com

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >
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Charlotte Beeching
Head of Communications

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

Heading to #Madrid soon? Check out our 24guide to exploring the Spanish capital http://t.co/0R4fWwd2Wd #ttot
@RicColvill Sorry to read this, our team will be working to get this resolved for you as quickly as possible. Appreciate your patience.
@cityboyben Great time, where do you travel in from?
@GreenAlex_ Excellent, keep us posted on your #LCYTime
@GreenAlex_ Not a bad time!
@GreenAlex_ Great, where are you based?
How long does it take you to get from your front door to LCY? #LCYTime http://t.co/vAlezG1Yfg
@suren sorry about that, thanks for letting us know.
@suren hi there, did you tweet your flight number to @LCYFlightInfo ?
@MA_Baldwin we'll certainly pass this on for you! Hope you have a great flight this evening
View from the Air Traffic Control Tower this evening, where are you flying to tonight? #GetCloser http://t.co/irfHqloQbF
From 19th July SkyWork will connect LCY to Swiss industrial centre of Basel & the Swiss capital of Bern http://t.co/xYajREirct
From 1st October @cityjet will fly to Cork Airport with three daily flights, more info here http://t.co/la848rVfq0 http://t.co/Q4bCWCtM9w
@princesslubird We do have make up available in @AeliaDutyFreeUK but we can pass this on if you feel there should be more?
Old tramlines that transported cargo from factories to the ships still remain next to our runway #FunFactFriday http://t.co/Q1OrFGFBAr
@Kelvin98RBLX Morning, BA have just started a new seasonal route from LCY to both Santorini & Greece http://t.co/St5k4e4bwq
We've created free language guides to help holiday makers #learnthelingo for their summer holiday- get your guide http://t.co/lKEYAk80zA
@rainebow21 Sounds like a great morning, have a great flight!
@KudosNI Glad you had a good experience with us this morning, good luck with the hangover!
@rainebow21 Morning, double check the flight number is correct, and for a flight arriving or departing today.
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