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London City Airport Invites Passengers to ‘Get Closer’

03/06/2013
Get Closer’ is the bold new strapline of London City Airport.  The line will be incorporated into the airport’s logo, which is being refreshed as a result of a branding review, rolling out this month [June].  

A new advertising campaign will run across print and online media in the UK and mainland Europe, emphasising the ‘Get Closer’ proposition. LCY’s popularity with business travellers means that speed and convenience are paramount.  The less time spent travelling means more time that can be put to better use elsewhere -  having longer in the office before having to leave for the airport or getting home sooner and having more time with the family.   

Bryn Owen, Marketing Director at London City Airport explained:  “Get closer means different things to different people.  Some passengers want to get closer to their meeting in central London; some want to arrive at the airport closer to their flight departure time; and others want to be closer to home when they return from a trip.  

“The location of LCY as the only airport actually in London and the speed of transit we offer through the airport – around 20 minutes from check in to departure lounge and 15 minutes from touchdown to tarmac or train – mean that passengers can get closer to wherever they want to be.”  
The brand refresh will also see an injection of colour into the logo, with royal blue chosen to reflect the airport’s professional and business-class standard.

The new identity will be phased in over the coming months across online, traditional media, marketing collateral, signage, airport equipment and staff uniforms.

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information about the airport please browse our website.

Further information

Please contact Charlotte Beeching our External Communications Manager by emailing charlotte.beeching@londoncityairport.com

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For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >
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Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

We recorded a top temperature of 23.7 today! What a scorcher! @metoffice #HappyHalloween http://t.co/kgUosSE9V3
21 degrees here in sunny London, where are you flying to this weekend? #FlyLCY http://t.co/EIkbFO12j5
RT @AirPortr_UK: Watch out for Ghosts & Ghoulies tonight #TrickOrTreaters & Who can guess our 80's film reference? #HappyHalloween http://t
RT @AeliaDutyFreeUK: Perfect for the little Trick or Treaters! 2 for 1 on our Disney Smarties Tubes at @LondonCityAir #HappyHalloween http:…
@StopCityAirport @RomfordRecorder @LJClements8 We currently have 70,000 movements per year & permission for 120,000 noise-factored movements
@HelenORahilly @flybe Glad you had a great trip!
@StopCityAirport @RomfordRecorder @LJClements8 To clarify, 45 movements an hour is incorrect, when airport is at absolute capacity it's 38.
RT @A318Driver: Aaah. Good to be back @LondonCityAir It's been too long.... #BAW1 #lcyjfk http://t.co/QfJUfrdGHm
RT @SkyNewsWeather: London City Airport is reporting 20C, beating the Halloween record of 19.4 from Kent in 1968.
@Dayvesbird Be sure to let us know when you're coming through!
@Dayvesbird We sure do, take a look at flight bookings here http://t.co/5TI2sha3j1
@Mr_B_1989 Welcome back, glad you had a good trip!
Take a look at our video guide to Amsterdam, Heineken experience anyone? http://t.co/Q7KEh7jMwk
RT @INVAirport: Keep an eye out for our new London branded taxi in and around #Inverness! @flybe @LondonCityAir http://t.co/yGRloLmWiT
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@tonpx Great pics, thanks for sharing!
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