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London City Airport Targets West End To Fly From the East

19/06/2013

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

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Charlotte Beeching
Head of Communications

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@Bazandbabs24 sorry to read this, could you DM us with more feedback?
@iainh Sorry to read you're having trouble, please email online@lcy.co.uk
@nicky_bain Hi there, as it was left on a flight you'll need to get in touch with BA directly, number here 0207 646 0791
The Prudential Ride London will be take place this weekend with some road closures around Newham, check before travel http://t.co/xqrPDET8M5
We’re remodelling our departure gates with a modern open-plan layout & 600 extra seats, let us know what you think. http://t.co/nQHoHxMcTz
@jonny_pearson Sorry to read this, we'll certainly pass this on. Have you now left the departure lounge?
@emmakaneredleaf Sorry to read this, we can certainly pass this on
@jonny_pearson Sorry to read this, can you let us know which restaurant? Are you still in the departure lounge?
@Andrew7photo Hi, our t&c's state all images should be free of filters or digital enhancements, be sure you're uploading #NoFilter images
3.65 million passengers in 2014, 4.1m expected in 2015 – a 10% increase – let’s expand the terminal #LCYes http://t.co/ClSNHlSTxd
Calling all LCY passengers, are you in a long distance relationship? Do you travel from LCY to visit your partner, if so please let us know!
'It's a nice day for it' got a better caption? #avcaption http://t.co/RL7wMlulqN
@ShannonBNugent No problem, will do.
@Albannach1876 Great, thanks for taking the time to provide feedback!
@Andrew7photo upload via the link
@NDH37087 Great photo, be sure to get some good snaps when you fly in September!
Upload your #NoFilterLCY pics for a chance to win flight vouchers http://t.co/gVseZWfJXJ or vote for your favourite for a chance to win!
WiFi cufflinks, Ostrich pillow or USB charger? What are your must have gadgets for travel? Here's our guide http://t.co/hd1Hjl6ggz #ttot
@svhennig Great photo, welcome!
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