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London City Airport Targets West End To Fly From the East

19/06/2013

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >
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Charlotte Beeching
External Communications Manager

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@21five_public sorry you've not had a good experience, please email our team with more info and they'll come back to you as soon as they can
@tim_rutten hi there, unfortunately no sunglasses have been handed in. The team have made a note and we'll let you know if this changes.
@tim_rutten we'll check with the team and let you know.
Happy Friday from LCY where are you flying to this weekend? #FlyLCY http://t.co/c72KmsGja9
@wood_magnolia Great, where are you flying to this evening?
@FOHeming Have a great weekend!
Running #LondonMarathon & flying from LCY on Mon? Have a coffee on us, show your medal @ Panopolis or Ily to claim! http://t.co/8O6oXX0CXd
The #LondonMarathon takes place this Sunday, if you're flying from LCY check for any disruption before you travel http://t.co/yS3c7tva9y
RT @LondonDLR: Minor delays between Poplar and Bank while we fix faulty track at Bank. London Underground are accepting tickets via any rea…
RT @ThomasDJohns: Landing at @LondonCityAir today #London @TheShardLondon @TheO2 @British_Airways #England #UnitedKingdom #planeview http:/…
@juliahobsbawm great! Hopefully we'll see you again soon!
@emilybell Glad you had a great experience with us, where are you flying to today?
View of the terminal in 1987 when LCY first opened #ThrowbackThursday http://t.co/I4cYAx4qIJ
On Monday we're offering free coffee to anyone flying from LCY who ran #LondonMarathon let us know if you're running! http://t.co/cyu45Bu3mq
The #LondonMarathon will be taking place this Sunday, if you're travelling through LCY please check before you travel http://t.co/yS3c7tva9y
@LouiseCJames @cityjet Great photo's!
@BillNeillie Thanks for the suggestion, we'll certainly pass this on.
RT @TravelexUK: @LondonCityAir We have a #HappyHour on from 11am - 1pm today. If you could spread the word we'll be your best friend! ;)
Happy #StGeorgesDay from LCY! Let us know if you're passing through today!
RT @FACairncross: Flight back from Edinburgh to @LondonCityAir on @flybe: turn right when you get to the Shard.... http://t.co/oXo9J3h8dE
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