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London City Airport Targets West End To Fly From the East

19/06/2013

Already the obvious choice for business travellers in Canary Wharf and the City, London City Airport is now turning its attention to Westminster.

A multi-channel marketing campaign has been launched to target the business and political communities in and around the West End, to position LCY as a convenient alternative to Heathrow for European travel. 

Focal points of the campaign include the 25-minute travel time by public transport and the fast transit that the airport offers, with passengers able to reach their departure gate in around 20 minutes.

Radio advertising will be supported by promotional sandwich bags in food outlets at key locations and the distribution of tens of thousands of leaflets at London Underground stations over a three week period. 

Matthew Hall, Chief Commercial Officer at London City Airport said:  “London City Airport is the only airport actually in London.  It is quick and convenient and the perfect way to start your journey if you’re going on a business trip or weekend break.  This campaign is designed to encourage people based in the West End to consider trying the airport for their next flight.

“It also complements the work being done by our in-house media sales team to promote the advertising opportunities available within the airport itself.  The profile of our passengers – 60 per cent business travellers and with an average income in excess of £100,000 per year – means we can offer brands a targeted captive audience.”

The campaign has been launched hot on the heels of a brand refresh which has seen the introduction of the strapline ‘Get Closer’ to the LCY logo.

For more information please browse our website.  

Editors note

London City Airport (LCY) is the only London airport situated in London itself, just three miles from Canary Wharf, seven miles from the City and 10 miles from London’s West End and linked to all via the Docklands Light Railway. Catering for over 3 million passengers and 70,000 movements annually, in 2012 LCY celebrated its millionth flight, 36 millionth passenger and 25 years of operation.  LCY offers a unique rapid transit proposition – a short check in, door to lounge, and a shorter arrival, tarmac to train.  11 airlines fly out of LCY, serving 47 destinations, eight of which were new for 2012, with six further announced in 2013.  The airport has permission to increase its operation to 120,000 movements per annum, which it intends to do by 2023.  Further information please browse our website. 

Further information

Please contact our External Communications Manager Charlotte Beeching by emailing charlotte.beeching@londoncityairport.com 

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For more on media relations.

For enquiries regarding specific flights, routes or aircraft please contact the airline directly.

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Jeremy Probert
Corporate Communications Director

Tel: +44 (0)20 7646 0132

Email Jeremy directly >
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Charlotte Beeching
Head of Communications

Tel: +44 (0)20 7646 0132

Email Charlotte directly >

Out of hours urgent media enquiries only: 07747 103 884 / 07798 708 163

Please note - the press office does not deal with marketing, advertising or sponsorship. Please contact the switchboard on 0207 646 0000/88 and ask for the relevant department.

LCY Tweets

@princesslubird this is certainly something we're looking into, we'll keep you posted!
@HillandEllis have a great trip!
Take a look at the latest Amsterdam pictures from our #NoFilter bloggers http://t.co/KL1ByVa9k6 http://t.co/jneObXR65r
On 31st May 1987 the first aircraft landed at LCY! #fbf http://t.co/b6dZsTPEpm
@TToplis1 That's a fine choice!
Local currency, perfume & painkillers are the top items Brits won't travel without. What would be top of your list? http://t.co/boN1SH5w7N
One of our airfield operations vehicles back in 2007 #tbt http://t.co/YTJ6pw505v
@Menoptra Where were you travelling from?
@AnyaniB Great, where did you come in from?
When you're next flying from LCY time how long it takes you to get from your front door to departure lounge #LCYTime http://t.co/99qkAx2WQL
@shann1972 Have a great flight! Let us know how you find it.
@UCCBennett Any feedback from passengers is always welcome.
@UCCBennett Glad you had a good experience with us.
@AMDFreeman Sorry to read this, would you mind DM'ing us with the details?
Alongside @EDI_Airport we're looking to find out more about our plane spotters take our survey http://t.co/vXQKOdv19r http://t.co/kfkd73d6FY
@johnneedham1961 we have made changes to improve our toilets, have you been through the departure lounge recently?
New £16million western pier at London City Airport, creating more space & improved facilities http://t.co/I9hR17mKVT http://t.co/lvX6jTygiR
@SusanEdwardsSE7 apologies, our staff are working to clear this as soon as they can, thanks for your patience
@iansouthey you can check flight status on our website, this flight has landed.
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